EVE explains to clients that e-commerce is the future. Having both online and in-store options for your customers will enhance customer experience. To expand your audience and increase your transactions, offer a variety of products online. Brick and mortar stores have limited shelf space. However, e-commerce websites have unlimited shelf space. Business owners can frequently stock requested products as needed, without worrying about cluttering their physical shelf space.
According to Tech.co article: “6 Trends That Will Shape the Future of E-commerce,” by Vikas Agrawal, the keys to growth in e-commerce is a seamless user experience, digital media marketing and viewing products to comparison shop on mobile devices.
“From digitization of the grocery industry to development of delivery app, the future of e-commerce is ripe for growth and innovation.”
Ocado is a good example of a leading online grocer from the UK.
“Ocado reported revenue for 2015 of £1.1 billion, up 16.7 percent year on year,” As stated in the Campaignlive.com article: “Ocado calls creative review,“ by Gurjit Degun.
The article further confirms how Ocado’s clever marketing plan impacted their e-commerce growth. The results were so impressive, that it has peaked Amazon’s interest in possibly acquiring Ocado.
EVE encourages an Effective Virtual Experience by helping business owners transition into e-commerce to thrive.