“I’ll give you the biggest tip when it comes to content creation: Document. Don’t create.” Stated CEO of Vaynormedia, Gary Vaynerchuk on his Twitter feed, @garyvee.
These words inspired EVE founder, Eva Cristescu to do just that. The goal for EVE – User Experience Design Agency is to help business owners grow their vision with a concentration in the Detroit, Michigan (MI) and Chicago, Illinois (IL). The documenting process begins with vlogging every day about the daily things entrepreneurs face.
“I started vlogging because I want to be helpful to people who don’t know where to begin when starting a business. My hope is that this inspires any soon-to-be entrepreneur to just start! If I can help one person with their vision or overcome obstacles like: choosing a business name or financial decisions, I’ve done my job.” Cristescu said.
Cristescu has started with her first round of one to three minute clips posted on the EVE – User Experience Design Agency YouTube channel.
The first clip is, “How To Start Your Own Business – 001,” Cristescu begins her intro talking about documenting the process of becoming an entrepreneur, and beginning a business. She mentions her needs of finding a lawyer, hiring people, signing contracts, and writing blogs.
The second video, “Challenges of Staying on Schedule – 002,” discusses different scheduling challenges that can arise. During a client call it was noted the development team needed assets that have not been delivered. This caused production to fall behind. To overcome this issue placeholder copy and images were used in order to offset the delay.
The third video, “Marketing for Startups – 003,” touches on marketing tips. Cristescu spoke to a marketing professional who advised her to understand EVE’s brand voice and persona. Presenting these different voices through the various social media outlets is key to keep a consistent message and ensure that your reaching the right audience.
The fourth video, “Startups Need An Intro Video – 004.” The focus is on the introduction video for the EVE website. Cristescu stressed the importance of having a short clip that answers the WHAT and WHY of your business. Communicating this through video is a unique way to have clients remember your business.
This is the first round of clips, in an ongoing process of building this business from the ground up. EVE wants clients to see how it unfolds. By documenting, it will expose your business to new and wonderful things to come.
We seek to inspire and give business owners that Effective Virtual Experience.
