Eva Cristescu, founder of EVE User Experience Design Agency, was invited to speak at a luncheon event at the Polish National Alliance with the Edgebrook Sauganash Chamber of Commerce about branding for small business.
Presentation: The Importance of Branding
Several local business owners based in Edgebrook and Sauganash, IL who are also members of the Chamber of Commerce, were present as well. Eva’s presentation was targeted at helping them understand the importance of successfully branding their business in order to help it grow.
Key Presentation Points
The gist of the presentation was about how building a business identity and personality increases awareness of your product. These can be summed up with these three questions:
- Who are you?
- What do you do?
- Why do you do it?
Once your identity is found, you can get your brand to spread by:
- simplifying your message
- assigning brand ambassadors
- communicating your brand to the public
- getting target customers to further amplify your brand
Connecting with Local Businesses
EVE seized the opportunity to connect with the local Edgebrook and Sauganash businesses to let them know how we could serve them. We spoke with President of Corporate Motivation, Susanne Moncrieff, about her business of providing other businesses with promotional products and logged merchandise. We were glad to connect with her as her dedication to product quality and integrity in her business resonated with us.
While it was a good opportunity for EVE to meet with existing local businesses, it was also an experience for budding entrepreneurs like Ania Psiurska. She is a future business owner who venturing out to give the city of Chicago a boost of color. She is great at what she does but needs the help, as many small businesses do from an agency like EVE to help her with her digital mark in the world. She might be one of the first stylists with augmented reality (AR) technology that can give you an adventure while sitting in her seat by displaying different types of hairdos before even touching your lovely locks!
EVE’s Service for Small Businesses
Events and opportunities like these help us let you know how we can serve your business.
- We create custom brand strategies with creative design concepts.
- we provide the framework for profitable advertising, while pulling together your brand’s purpose.
- we create your best brand image and digital voice to represent your business.
Our aim is to help, you can trust us with your branding needs!
Tricia Chee is a content writer & strategist for EVE – User Experience Design Agency based in Chicago, Illinois and Detroit, Michigan. Born and raised in Singapore, she came to Chicago to study Fine Art and is now working in the city.