Several years ago, Facebook launched Blueprint, a global education and certification program for all marketers. With just a Facebook account, anyone from agencies to small businesses can register for free, self-paced eLearning courses and webinars.
While self-marketing and advertising on Facebook can seem like a challenge, especially with the constant updates by the company as discussed in our previous article, Blueprint is an excellent way for small businesses to learn more about the different ways they can keep using the social media platform to expand their business.
An example of its success is Razpachos, a dessert shop in Chicago, Illinois that sells Mexican ice cream. The co-founder, Manuel Bucio, used Blueprint to learn Facebook’s marketing tools, and says that 30-40% of his customers walk in the door from Facebook.
Blueprint provides a large, extensive variety of courses. With detailed courses ranging from building online awareness, monetizing content, generating leads to getting creative inspiration for ads, learning about Instagram and Messenger, and app promotion, it is a great way to target and achieve specific marketing goals.
To make it even easier for users, Facebook launched Blueprint Live, an in-person, exclusive, one-day workshop for advertisers. They have currently held workshops in 61 cities, and have had ten thousand participants (and counting).
Blueprint remains an excellent resource for businesses looking to try and take their digital marketing into their own hands. If the online marketing world remains elusive to you, EVE is here to help you navigate it and push your small business to greater heights.
Tricia Chee is a content writer & strategist for EVE – User Experience Design Agency based in Chicago, Illinois and Detroit, Michigan. Born and raised in Singapore, she came to Chicago to study Fine Art and is now working in the city.