With the world of technology growing exponentially, it can be tempting to try and abstain from it and rely on the good old ways of running a business. The brick and mortar will always be a classic, and still important for many small business owners. However, it is becoming more and more urgent for small businesses to embrace these developments in technology, and understand that not taking action to do so ends up being more costly than investing in an agency to get it started.
What was once a landscape of five-year strategies and long-term IT plans is evolving into a continuous evolution of digital capabilities, which pushes businesses to rethink their fundamental views on customers, competitors, products, and partners. Technology is no longer just supporting the business or enabling operations. Rather, it is a strategic weapon and differentiator. Forward-thinking businesses know that constant reinvention with technology as an enabler and key to success.
Small business success is increasingly tied to technology. Those that view technology as critical to improving business outcomes are outpacing their peers in terms of business growth. According to SMB Group’s 2015 SMB Routes to Market Study, 29% of small businesses view technology as helping them to significantly improve business outcomes. These “progressive” ones are 18% more likely to forecast revenue increases than their peers. By using technology to streamline workflows, slash time spent on repetitive data entry and inefficient processes, gain better insights into opportunities and threats, and create new business models, progressive small businesses are well positioned to tap into new customer requirements, improve customer engagement and experience, and enter new markets, which will enable them to outpace their peers.
The study also shows proof that small businesses are embracing technology. 48% say their employees are doing significantly more work on mobile devices. 85% see mobile apps as complementing traditional business apps; 70% believe that mobile apps will replace some of their current business applications, and overall, 59% view mobile solutions and services as “critical” to their business. Median spending on mobile solutions has been rising over the years.
While it is easy to get swept up in the recent and still ongoing technological tsunami, and to try and cut corners on the cost of investing your business in it, it’s not worth it in the long run. This light hearted graphic by 1skymedia explains how your website isn’t just art on the internet, but should be your primary channel for new business, which makes it a more than worthy investment.
An agency like EVE can get your online presence up and running in 6 to 8 weeks, and have it completely customized to accurately represent your business and its values. Our founder, Eva Cristescu says, “I’m not selling people a website, I’m selling them time.” By letting us deal with the ever changing influx of technology you don’t have to juggle with small marketing budgets with limited web resources and investing research time to make this happen. We are the business that will help you with all these things and more.
Tricia Chee is a content writer & strategist for EVE – User Experience Design Agency based in Chicago, Illinois and Detroit, Michigan. Born and raised in Singapore, she came to Chicago to study Fine Art and is now working in the city.