If you want your website to be exceptional there are crucial details from a development and content standpoint that need to be evaluated. A major search engine like Google needs to trust you first before it will rank you and that is the first step to learn in Search Engine Optimization (SEO).
Forbes.com article: “SEO 2017: 8 Crucial Rules For Dominating Google’s Search Results,” by R.L. Adams, details the rules of trust in SEO for getting the best search results.
EVE has broken down the informative, major points about SEO below in three helpful tips further detailed in the article.
Established Content – New sites need to establish a relationship with Google. How old your content is matters because it proves you want to provide value to your readership and the web. Ranking high on Search Engine Results Pages Is difficult in the beginning but being slow and consistent is key.
Authority Profile – Google needs to establish that your profile signifies authority. If you have quality links from your content across the web this will bring diversity. Search engines care about the relevance of the sites linking to your domain and the content quality coming from them too. It is looking for IP-diverse links, showing that it is not all coming from the same source.
Underlying Content – This is important and important to Google’s algorithms. Any content with errors, or duplicate content will be ineffective. But content that is lengthy and well-written with good keywords will keep readers active and reading your content.
Aside from establishing content, creating a quality link profile, and developing structured, well written articles you also need to be sure your “Title Tag” is concise and best describes your website. The Title Tag is a HTML code that every page should have. It declares the page’s title. Consistency in your descriptions well produce very good results in Search Engine Result Pages. If your spelling out the entire business name make sure it’s consistent on social media sites too and vice versa if you are abbreviating your name.
Professionalism is apart of EVE’s mission for your business. The web can seem like a complicated place but it does not have to be. EVE helps bring together the full Customer Experience including: design, branding and the SEO practices to avoid issues so you can have an Effective Virtual Experience.