At EVE we understand that business owners need help with establishing online presence. Here are the basics: a website, creating a persona on social media and developing community engagement. We’ll take care of your online presence, so you can get back to what you do best, run your business.
The first important step in establishing an online presence is your website. EVE turns this vision into reality. We illustrate how to choose the right platform, develop content strategy and other helpful advice. We cover all of this in our previous article: “Clarity About Your Business and Your Website.”
Creating your business presence through a persona on social media is the next step. This is how businesses build their voice and connect with their customers. For example, Wendy’s, the fast food chain roasts their followers on Twitter and people can’t get enough of it, they find it hilarious.
EVE has fully covered the importance of how to properly engage in social media as an enhancement to your business. We discuss more of the pros and cons of relying only on social media over your own website in our article: “Social Media Dependent?”
Community engagement is crucial for business owners. This helps to build relationships between businesses and customers. It creates discussions about your product or services by taking small steps such as, contributing insightful advice or providing valuable opinions about your products on YouTube. Developing a vlog creates very valuable content for the community at large. Documenting your business through video helps keep your audience entertained, focused and engaged.
VaynerMedia founder and Social media pioneer, Gary Vaynerchuck, offers daily tips for entrepreneurs though his videos. In his latest post titled: “Creating content that builds your personal brand,” he gives great advice regarding community engagement.
“I’ll give you the biggest tip when it comes to content creation: Document. Don’t create…It’s true that if you want to be seen or heard on social media, you have to put out valuable content on a regular basis. You should be doing a YouTube vlog or podcast or some sort of long-form audio/video series at least once a week. You should be posting on Instagram and/or Snapchat stories at least 6-7 times a day,” Vaynerchuck advised.
EVE consults and leads clients to embrace these methodologies, by establishing a website, building social media persona and being heavily involved with community engagement. Collaboratively these three areas, will help your business mature and grow into an empire. You will learn how customers feel about your business, uncover what they like or want improved through comments, and other social media input.
EVE clients thank us for their Effective Virtual Experience.