“Information technology and business are becoming inextricably interwoven. I don’t think anybody can talk meaningfully about one without the talking about the other.”
-Bill Gates, Co-Founder and Technology Advisor of Microsoft
According to small business owners, one of the most difficult aspects of running a small business is having to wear multiple different hats. When the responsibility of so many concerns falls onto the usually limited staff of a small business, attempting to embrace technology can be challenging. It can be tempting to ask an employee who them self wears multiple hats without actual experience to research and install new technology or create and maintain a website rather than seek out professionals in a bid to save money and progress the business. However, the sharp, well-thought out and seasoned experience of professionals is something that will be evidently missing from the final results, and the attempt to increase sales by investing in design and technology will likely not succeed.
According to SMB Group’s 2015 SMB Routes to Market Study, 29% of small businesses view technology as helping them to significantly improve business outcomes. These “progressive” businesses are 18% more likely to forecast revenue increases than their peers, and also spend 29% more on technology, which shows that it was a worthy investment.
One of the key points in which technology and design intersect is a website. A website can be everything from a platform for you to make sales to an avenue for you to find new customers and tell a story about your brand. James Trumbly, Founder and Managing Partner at HMG Creative, says:
“A website would never not be relevant to a business. Every company within a specific industry would benefit from having their presence known online. If you are selling something, why not reach consumers the fastest way possible in order to increase your sales immediately?”
Digital design, when done well, can help get your business out there. This article clearly lists some of the most important reasons why small businesses should make graphic design a priority. A well designed website can:
1. leave a lasting first impression on potential customers
2. tell a story about your brand
3. ideally convert them into regular patrons.
One of the things EVE specializes in is User Experience, or UX for short. By taking a user-centric approach to crafting a branded digital platform for you, we make sure your audience has a quality customer experience. A detailed explanation of what we do can be found in this previous blog post of ours. Every detail from the choice of colors or font to the placement of specific buttons on a webpage will be thought through by a professional designer. Thorough and continuous research and analytics are done to ensure that your online business is successful. We are here to help your small business embrace technology and design and keep up with the ever expanding digital world.
Tricia Chee is a content writer & strategist for EVE – User Experience Design Agency based in Chicago, Illinois and Detroit, Michigan. Born and raised in Singapore, she came to Chicago to study Fine Art and is now working in the city.