Plenty of businesses, small and large alike, run Facebook pages as a means of reaching out to more customers. The ability to stay constantly connected, interact and respond to customers almost immediately is definitely a useful trait for helping business. Other key factors like creating events can—when well used, also be a huge source of…
Having an online presence that goes mobile has become one of the key aspects of getting your business out there. With the exponentially increasing spread of mobile device usage, not investing in going mobile will lead to a larger loss over time. Businesses with the strongest mobile strategies understand its importance and potential to increase…
“Information technology and business are becoming inextricably interwoven. I don’t think anybody can talk meaningfully about one without the talking about the other.” -Bill Gates, Co-Founder and Technology Advisor of Microsoft According to small business owners, one of the most difficult aspects of running a small business is having to wear multiple different hats. When the responsibility of…
Want to push your business ahead of the competition? Focus on Conversion Optimization Rate (CRO) through social media which goes in hand with Search Engine Optimization (SEO), a topic EVE covered in depth last week. EVE discusses the importance of social media conversions and CRO with clients in order to help startups update marketing strategy and…