EVE will be going to Ferndale, a suburb of Detroit, Michigan (MI) to work with Pathway |x| Events, (or PXE for short), a workforce development and event design business committed to connecting companies, schools and families to industries in Michigan facing a talent and skills gap.
PXE is owned by Melissa Wilson and Sarah Cook. Their business was born out of recognizing a need for businesses to fill talent gaps in their workforce and a desire to reach the ears, hands and talent of young people in their community. They focus on supplying experiences and resources for the future workforce in the industries of construction, manufacturing, healthcare, and energy and information technology. They also do event coordination for other companies.
As a fresh, small business that is also focused on helping other people, PXE is an example of an ideal business EVE works with. We worked with them on their branding to create a voice and character that suited their business values. We had a great time working with this Ferndale-based business. They are also working to establish their presence online with their company blog, featuring a recent post excellently explaining the business’s values.
Build It: Construction! is PXE’s pilot program, which features their three touch points for opening the conversation about career opportunities:
1. Hands-on Experiences
2. Peer-to-peer Interaction
3. Family Strategies
EVE will be attending their showcase event, which will provide the 8th graders of Ferndale Middle School a hands-on exploratory experience presented by businesses and training centers in the construction industry. Through this, we plan to help PXE create a marketing plan centered on helping students choose pathways ideal to their career choices. If you are a small business looking to create a campaign to get your company going online, EVE is here to help!
Stay tuned for our social media updates on the event. More information about Pathway |x| Events and their programs can be found on their website.
Tricia Chee is a content writer & strategist for EVE – User Experience Design Agency based in Chicago, Illinois and Detroit, Michigan. Born and raised in Singapore, she came to Chicago to study Fine Art and is now working in the city.