July 5, 2017 6:02pm CDT
If you want your website to stand out, it's important to stay ahead of your competition when it comes to trends that are affecting Search Engine Optimization (SEO). With a rise in popularity of features such as voice search, and video content as main sources of information, having a SEO strategy that takes these trends into consideration is key to moving up in the ranks.
Ultimately, valuing the user experience when building an SEO plan is going to have the greatest impact. "Google and other search engines favor user-friendly websites with good interface design. Part of this is making sure the website loads quickly, works well on mobile phones and is easy to use," states Forbes.com article: "SEO Strategy: A Guide To SEO Success In 2024” by Scott Darrohn. The article goes on to break down 5 steps to building an SEO plan for getting the best search results.
EVE has summarized the informative, major points about SEO detailed in the article in a few helpful tips.
Set Goals - In order to have a focused, SEO plan for your website, it's important to understand what your goals are. What would make your SEO campaign successful? Boosting online sales? Bringing 25% more traffic to your site? Having clearly established goals allows your to track your progress and update strategies accordingly.
EVE has summarized the informative, major points about SEO detailed in the article in a few helpful tips.
Set Goals - In order to have a focused, SEO plan for your website, it's important to understand what your goals are. What would make your SEO campaign successful? Boosting online sales? Bringing 25% more traffic to your site? Having clearly established goals allows your to track your progress and update strategies accordingly.
Do Keyword Research - Using tools such as Semrush and Google Keyword Planner helps you find out what your ideal customer is searching for online. Discovering these primary search terms that match your company and using these key terms in your titles, Headers (H1 and H2) and meta description will make your content much more likely to show up in your target audience's search results.
Do Keyword Research - Using tools such as Semrush and Google Keyword Planner helps you find out what your ideal customer is searching for online. Discovering these primary search terms that match your company and using these key terms in your titles, Headers (H1 and H2) and meta description will make your content much more likely to show up in your target audience's search results.
Optimize On-Page Content - Making your website organized in a way that's search-engine friendly is key. Creating short, descriptive content for each page title, headings (H1 and H2), and meta descriptions help search engines determine the structure and key information on your website. Don't forget to add descriptive keywords to your images as well. Termed 'Image Alt Text', these words associated with your website images helps boost your search results through your site's imagery.
The user experience (UX) of your content is an important way to optimize your site for SEO, too. A website that is responsive, loads quickly, and is adaptive for mobile use, all play a role in how Google and other search engines prioritize search results.
Since he personally has no time or social media experience to curate an online presence for it, EVE has helped to start the foundation for an online following onInstagram and Facebook to reach customers Faraj would previously have missed out on.
It is important to recognize that social media marketing is becoming the new norm. While the start up of a social media strategy can be overwhelming, it doesn’t have to be.
While you focus on your passion of running your business, EVE is here to focus on our passion of helping you navigate the social media world and digital business.
Since he personally has no time or social media experience to curate an online presence for it, EVE has helped to start the foundation for an online following onInstagram and Facebook to reach customers Faraj would previously have missed out on.
It is important to recognize that social media marketing is becoming the new norm. While the start up of a social media strategy can be overwhelming, it doesn’t have to be.
While you focus on your passion of running your business, EVE is here to focus on our passion of helping you navigate the social media world and digital business.
Create Good Content - Google emphasizes E-E-A-T—expertise, experience, authoritativeness and trustworthiness when evaluating a website's content. Your content should inform, engage and set your website as an authority in your field. Writing content that provides a level of expertise that is helpful to others, drives traffic to your site and establishes its relevancy in search engine results.
Professionalism is a part of EVE’s mission for your business. The web can seem like a complicated place, but it doesn't have to be. EVE helps bring together the full customer experience, including: design, branding and best SEO practices so you can have an Elevated Virtual Experience.
In summary, a social media strategy is how your organization will use social media to achieve its communications aims.
While it is easy for small businesses to get caught up in the running of the business offline and put off thinking about creating a website to establish an online presence, many are starting to realize how important it is to do so.
It can at times be hard to understand how something like social media has had such a large impact on the business world. “…Roughly 94% of small businesses use social media as a marketing tool.”
EVE’s client, Pacoto based in Chicago, Illinois (IL) is a coach networking website that offers a broad range of coaches from business to wellness.
Want to push your business ahead of the competition? Focus on Conversion Optimization Rate (CRO) through social media which goes in hand with Search Engine Optimization (SEO).
