A Breakdown of Customer Experience and User Experience

January 30, 2017 5:25 am CDT

This week EVE focuses on User Experience (UX) and Customer Experience (CX) interactions. “The User Experience is a component of the Customer Experience. Thinking like a customer is key to a successful User Experience,” EVE’s founder Eve Eden states. A great article on Hubspot elaborates on what EVE is currently discussing regarding CX and UX.

The article, titled “Customer Experience vs. User Experience: What’s the Difference?”, clears the air on what the terms CX and UX mean in the tech industry. It points out how CX is the general experience toward the company, while UX deals with customers’ interactions with a product, website, or app.

The article, titled “Customer Experience vs. User Experience: What’s the Difference?”, clears the air on what the terms CX and UX mean in the tech industry. It points out how CX is the general experience toward the company, while UX deals with customers’ interactions with a product, website, or app.

Eden feels the framework of CX and UX, specifically in how they relate to one another will then create a brand that customers will love all around. EVE is passionate about building and maintaining effective web products with a focus on CX and UX. The UX process creates logical paths to guide users, sparks emotion with design and crafts calls-to-action that influence conversion. The CX process identifies various channels, analyzes customer touchpoints and develops a customer journey.

Eden feels the framework of CX and UX, specifically in how they relate to one another will then create a brand that customers will love all around. EVE is passionate about building and maintaining effective web products with a focus on CX and UX. The UX process creates logical paths to guide users, sparks emotion with design and crafts calls-to-action that influence conversion. The CX process identifies various channels, analyzes customer touchpoints and develops a customer journey.

EVE’s goal is to provide an Elevated Virtual Experience for both customers and users.

Meet Faraj Nayfa. We are currently managing the social media of his restaurant, Hala In, located in Mayfair neighborhood in Chicago, Illinois. He is a seasoned small business owner of 11 years, and is busy with managing the restaurant.

Since he personally has no time or social media experience to curate an online presence for it, EVE has helped to start the foundation for an online following onInstagram and Facebook to reach customers Faraj would previously have missed out on.

It is important to recognize that social media marketing is becoming the new norm. While the start up of a social media strategy can be overwhelming, it doesn’t have to be.

While you focus on your passion of running your business, EVE is here to focus on our passion of helping you navigate the social media world and digital business.

Since he personally has no time or social media experience to curate an online presence for it, EVE has helped to start the foundation for an online following onInstagram and Facebook to reach customers Faraj would previously have missed out on.

It is important to recognize that social media marketing is becoming the new norm. While the start up of a social media strategy can be overwhelming, it doesn’t have to be.

While you focus on your passion of running your business, EVE is here to focus on our passion of helping you navigate the social media world and digital business.

About the Author:

Loreen Bahri is a content writer & strategist for EVE – User Experience Design Agency based in Nashville, Tennessee, Detroit, Michigan and Chicago, Illinois. When she is not living off the grid, she is a highly caffeinated music, photography and dog–lover. Connect with her on X and Facebook.

About the Author:

Loreen Bahri is a content writer & strategist for EVE – User Experience Design Agency based in Nashville, Tennessee, Detroit, Michigan and Chicago, Illinois. When she is not living off the grid, she is a highly caffeinated music, photography and dog–lover. Connect with her on X and Facebook.

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