Several years ago, Facebook launched Blueprint, a global education and certification program for all marketers. With just a Facebook account, anyone from agencies to small businesses can register for free, self-paced eLearning courses and webinars.

While self-marketing and advertising on Facebook can seem like a challenge, especially with the constant updates by the company as discussed in our previous article, Blueprint is an excellent way for small businesses to learn more about the different ways they can keep using the social media platform to expand their business.

Since its launch, nearly 2 million people have registered for Blueprint in more than 150 countries around the world, and more than one million small businesses use Blueprint.

An example of its success is Razpachos, a dessert shop in Chicago, Illinois that sells Mexican ice cream. The co-founder, Manuel Bucio, used Blueprint to learn Facebook’s marketing tools, and says that 30-40% of his customers walk in the door from Facebook.

Blueprint provides a large, extensive variety of courses. With detailed courses ranging from building online awareness, monetizing content, generating leads to getting creative inspiration for ads, learning about Instagram and Messenger, and app promotion, it is a great way to target and achieve specific marketing goals.