November 6, 2017 6:00 am CDT
In summary, a social media strategy is how your organization will use social media to achieve its communications aims. At a basic level, it’s a simple statement of intent, outlining the goals and measurable objectives for using social media, and the target outcomes you want to achieve, all in context of the overall business plan.
This growth in popularity has been particularly noteworthy of late. In 2016, we saw the role of social media marketing expand beyond lead generation and brand awareness and into customer experience. With this boom in the number of people using social media, it isn't enough to simply post content online to appear active.
Nearly half (46%) of social media users are already using social platforms while thinking about making a purchase. 40% of users are actively deciding what to buy based on what they have seen on social media platforms, including reviews and recommendations. With the depth and intensity of social media marketing continuously growing, having a strategy becomes critical to make sure it is being utilized maximally.
This growth in popularity has been particularly noteworthy of late. In 2016, we saw the role of social media marketing expand beyond lead generation and brand awareness and into customer experience. With this boom in the number of people using social media, it isn't enough to simply post content online to appear active.
Nearly half (46%) of social media users are already using social platforms while thinking about making a purchase. 40% of users are actively deciding what to buy based on what they have seen on social media platforms, including reviews and recommendations. With the depth and intensity of social media marketing continuously growing, having a strategy becomes critical to make sure it is being utilized maximally.
"I think it is critical for any business to have a social media strategy. The key is to have a strategy that is actionable and understands your customers; helps you converse with them, about the things they care about, in the places or on the platforms where they are already 'hanging out'. The best strategies have consumer led insight at their heart and make creating content, conversations and even conversions much easier to generate. And the bravest part of devising a successful social strategy? Consciously deciding where not to be and why." - Seraj Parekh, Brand and Creative Strategist
One of the most attractive qualities of social marketing is the ease with which businesses can implement new campaigns, regardless of the size of the business. When utilized well, social media can be an a simple but powerful tool. Take Volvo's 2015 Super Bowl Interception, for example. With the use of a single hashtag, they generated a huge profit of 70% sales increase of the advertised model within the month following the game.
"I think it is critical for any business to have a social media strategy. The key is to have a strategy that is actionable and understands your customers; helps you converse with them, about the things they care about, in the places or on the platforms where they are already 'hanging out'. The best strategies have consumer led insight at their heart and make creating content, conversations and even conversions much easier to generate. And the bravest part of devising a successful social strategy? Consciously deciding where not to be and why." - Seraj Parekh, Brand and Creative Strategist
One of the most attractive qualities of social marketing is the ease with which businesses can implement new campaigns, regardless of the size of the business. When utilized well, social media can be an a simple but powerful tool. Take Volvo's 2015 Super Bowl Interception, for example. With the use of a single hashtag, they generated a huge profit of 70% sales increase of the advertised model within the month following the game.
Since he personally has no time or social media experience to curate an online presence for it, EVE has helped to start the foundation for an online following onInstagram and Facebook to reach customers Faraj would previously have missed out on.
It is important to recognize that social media marketing is becoming the new norm. While the start up of a social media strategy can be overwhelming, it doesn’t have to be.
While you focus on your passion of running your business, EVE is here to focus on our passion of helping you navigate the social media world and digital business.
Since he personally has no time or social media experience to curate an online presence for it, EVE has helped to start the foundation for an online following onInstagram and Facebook to reach customers Faraj would previously have missed out on.
It is important to recognize that social media marketing is becoming the new norm. While the start up of a social media strategy can be overwhelming, it doesn’t have to be.
While you focus on your passion of running your business, EVE is here to focus on our passion of helping you navigate the social media world and digital business.
To maximize the potential of social media to help your business, you can outsource a professional supported by an entire team of people with an eye for design, graphical skills and industrial knowledge and experience that all add maturity and direction to your online presence.
Social media managers have a great understanding on system platforms, can predict upcoming trends and also generate genuine content that the your audience craves to interact with. Systems are monitored, measured, tweaked and tested every week and are continually developed to ensure that you are getting the very best from the efforts of the consultant. This article provides a detailed description of everything a social media manager does.
Ivan Nasser, Shipmyparts.com owner in Detroit Michigan (MI), has hired EVE – User Experience Design Agency to work on an e-commerce site for replacement parts.
The future is in digital business.
While it is easy for small businesses to get caught up in the running of the business offline and put off thinking about creating a website to establish an online presence, many are starting to realize how important it is to do so.
Small businesses have always been an essential part of the U.S. and global economy.
While it is easy for small businesses to get caught up in the running of the business offline and put off thinking about creating a website to establish an online presence, many are starting to realize how important it is to do so.
