March 5, 2018 11:00 am CDT
Eve Eden, founder of EVE User Experience Design Agency, was invited to speak at a luncheon event at the Polish National Alliance with the Edgebrook Sauganash Chamber of Commerce about branding for small business.
Presentation: The Importance of Branding
Several local business owners based in Edgebrook and Sauganash, IL who are also members of the Chamber of Commerce, were present as well. Eve’s presentation was targeted at helping them understand the importance of successfully branding their business in order to help it grow.
Key Presentation Points:
The gist of the presentation was about how building a business identity and personality increases awareness of your product.
These can be summed up with these three questions:
• Who are you?
• What do you do?
• Why do you do it?
Once your identity is found, you can get your brand to spread by:
• simplifying your message
• assigning brand ambassadors
• communicating your brand to the public
• getting target customers to further amplify your brand
Key Presentation Points:
The gist of the presentation was about how building a business identity and personality increases awareness of your product.
These can be summed up with these three questions:
• Who are you?
• What do you do?
• Why do you do it?
Once your identity is found, you can get your brand to spread by:
• simplifying your message
• assigning brand ambassadors
• communicating your brand to the public
• getting target customers to further amplify your brand
Connecting with Local Businesses:
EVE seized the opportunity to connect with the local Edgebrook and Sauganash businesses to let them know how we could serve them. We spoke with President of Corporate Motivation, Susanne Moncrieff, about her business of providing other businesses with promotional products and logged merchandise. We were glad to connect with her as her dedication to product quality and integrity in her business resonated with us.
While it was a good opportunity for EVE to meet with existing local businesses, it was also an experience for budding entrepreneurs like Ania Psiurska. She is a future business owner who venturing out to give the city of Chicago a boost of color. She is great at what she does but needs the help, as many small businesses do, from an agency like EVE to help her make her digital mark in the world. She might be one of the first stylists with augmented reality (AR) technology that can give you an adventure while sitting in her seat by displaying different types of hairdos before even touching your lovely locks!
Connecting with Local Businesses:
EVE seized the opportunity to connect with the local Edgebrook and Sauganash businesses to let them know how we could serve them. We spoke with President of Corporate Motivation, Susanne Moncrieff, about her business of providing other businesses with promotional products and logged merchandise. We were glad to connect with her as her dedication to product quality and integrity in her business resonated with us.
While it was a good opportunity for EVE to meet with existing local businesses, it was also an experience for budding entrepreneurs like Ania Psiurska. She is a future business owner who venturing out to give the city of Chicago a boost of color. She is great at what she does but needs the help, as many small businesses do, from an agency like EVE to help her make her digital mark in the world. She might be one of the first stylists with augmented reality (AR) technology that can give you an adventure while sitting in her seat by displaying different types of hairdos before even touching your lovely locks!
Since he personally has no time or social media experience to curate an online presence for it, EVE has helped to start the foundation for an online following onInstagram and Facebook to reach customers Faraj would previously have missed out on.
It is important to recognize that social media marketing is becoming the new norm. While the start up of a social media strategy can be overwhelming, it doesn’t have to be.
While you focus on your passion of running your business, EVE is here to focus on our passion of helping you navigate the social media world and digital business.
Since he personally has no time or social media experience to curate an online presence for it, EVE has helped to start the foundation for an online following onInstagram and Facebook to reach customers Faraj would previously have missed out on.
It is important to recognize that social media marketing is becoming the new norm. While the start up of a social media strategy can be overwhelming, it doesn’t have to be.
While you focus on your passion of running your business, EVE is here to focus on our passion of helping you navigate the social media world and digital business.
EVE’s Service for Small Businesses:
Events and opportunities like these help us let you know how we can serve your business:
• We create custom brand strategies with creative design concepts.
• We provide the framework for profitable advertising, while pulling together your brand’s purpose.
• We create your best brand image and digital voice to represent your business.
Our aim is to help, you can trust us with your branding needs!
Virtual Reality (VR) and Augmented Reality (AR) will save you money on hardware, enhance training, education and improve customer service communication.
If you want your website to stand out, it's important to stay ahead of your competition when it comes to trends that are affecting Search Engine Optimization (SEO).
While it is easy for small businesses to get caught up in the running of the business offline and put off thinking about creating a website to establish an online presence, many are starting to realize how important it is to do so.
User Experience (UX), have you considered what this phrase means?
Sketch is the efficient design program helping UX designers save hours on projects.
