If you’re an entrepreneur with an idea for a product or business, trying to see it to its fruition can be a challenge if you are starting from scratch. Often, people have good ideas, and struggle to push it past the birthing stages. Fortunately, with some know-how, it’s possible to get the ball rolling for your new business. Sisun Lee’s Morning Recovery Drink Sisun Lee was a product manager at Tesla Inc. who started up his own company in his spare time. Unlike a large majority of motivational speaker-like business people, Lee says, “A lot of people say, ‘If you believe in something, do it 100 percent. I actually think that’s horrible advice.” In April he closed an $8m Series A funding round that values his company at $33m. Instead of throwing caution to the wind, Lee took some strategic steps to get his startup going.

1. Identify and Research your Cause

After personally having some of the hangover cures in South Korea, Lee looked to create his own version in America. He researched on the necessary ingredients and contacted academic researchers to consult them on it.Similarly, you have to figure out what it is that would make your business special: what are you trying to sell? How would you get your hands on the things you need to create this product or business, whether it be ingredients, materials or manpower? Only then can you move on to further planning.

2. Define Demand and Target Audience

To see if there would be American demand for his product, Lee created a website (which now links to the actual website), posted pictures of a fake product, and pitched it on Facebook. After receiving some orders, he decided to start production, and refunded the early buyers.Lee chose an easy way to test out the demand with a small capital. You would have to find out: would people want or need my product? If you are looking to open up a cafe or restaurant, are there similar ones too nearby? Would it be accessible to your target audience?