At EVE we pay attention and strive to follow the paths of successful entrepreneurs like Daymond John, Shark Tank investor. We want to be ahead of the competition by studying the practice of high profile figures so we can help our clients gain success. If you are a business owner and need advice or motivation, then John is a worthy one to follow.

In the CNBC.com article: “Shark Tank's investor Daymond John shares his No.1 tip for winning someone over,” by Marguerite Ward, John makes valid points by advising to take the focus off yourself and onto the consumer you are pitching to. “A more strategic way to achieve the outcome you want is to use statements that include pronouns like "we" and "us," experts say. Emphasizing shared goals and vision is much more effective than focusing on your personal aspirations,” as stated in the article.

Knowing how to focus and listen to what your consumers need is a skillful strategy to help toward your goals. When you are an entrepreneur you have to think in terms of what your client wants from your service or product. Learn how to put your business goals back into perspective.

Strategic ways to achieve the outcomes you desire:  

• Conduct client surveys: Questions should be from a client perspective  

• Customer care: Reach out for in depth feedback on surveys or complaints by engaging with clients  

• Philanthropy: Donate business services to help the community at large

Taking the focus off yourself is critical when becoming a business owner. Doing so can make your business reputation authentic and your product reputable.