Want to push your business ahead of the competition? Focus on Conversion Optimization Rate (CRO) through social media which goes in hand with Search Engine Optimization (SEO), a topic EVE covered in depth last week. EVE discusses the importance of social media conversions and CRO with clients in order to help startups update marketing strategy and grow business.

CRO are a part of the social media campaigns that is proven to convert social media followers to customers. By definition, CRO is the system for increasing the percentage of visitors to your website that will convert into customers. This should ultimately be every business owner’s goal and EVE wants to provide the guidance and tools to help you get there.

The Sproutsocial.com article: “7 Tips to Optimize Your Social Media Conversions,” by Dominique Jackson, details how to help increase your chances of visitors engaging with your website and purchasing your products or services. Below are a few tips highlighted from the article that are significant to help convert visitors into customers.

Thoughtful Landing Pages - one tip was to focus on making your landing page mobile friendly. Majority of people on social media are using their phone. Your website should be responsive. You want to have a “responsive web design” or screens that change formatting depending on the device. This is also part of providing the best user experience.

Concise - the next tip was to also keep your social media content brief since visitors initially go on social media for entertainment not to buy something. Engaging your visitors and directing then to click something or like your product or service is the key to increase your success. The more simplistic the message, the better your chances of a conversion.

Social Credibility - another helpful tip was when more people approve something or share a post it appears to have increased credibility. Once you get lots of likes or shares, you can pin the post to the top of your feed. Then you can use these posts to promote your business through paid advertisement. Once it builds up a certain amount of social shares, this provides proof of a positive reputation.

Knowing how to measure your CRO is a good practice too. Keep track of the number of leads or inquiries you get on your website either monthly or yearly and divide that by the number of those that convert into sales for you. The basic formula is below:

Conversion = Sales / Number of visitors

You can also track your lead value and sales value by dividing the number of leads using the same formula.

EVE details strategic plans for clients to help increase CRO through social media and converts visitors into customers. You want your customers to have a positive User Experience that will delight them into signing up for your services and ultimately purchasing from you. EVE will help turn your goals into reality by bringing that Elevated Virtual Experience.